Business

7 crucial SEO tips, how Google works and what Old McDonald has to do with it

The website is your business hub.

All marketing efforts are pointing to your online presence. You are advertising your services, selling products, connecting with customers and educating through blog posts.

The aim is to be found online. And ranking top for your keywords seems to be a desirable goal. 

SEO or Search Engine Optimisation seems to be the answer to be found on the internet. SEO is definitely important, but takes time and consistent effort to succeed.

6 tips on how to build an effective Instagram profile for small businesses

With more than 40 Million photos shared, Instagram tells stories from all over the world. Big and small businesses, brands and individuals, celebrities, CEOs, designers and store owners all are creating stunning look books to share with their followers, build relationships and promote their businesses.

There are endless opportunities to share your photos on Instagram, find and connect with people and eventually grow your business. So enter the world of stories, tell yours, reach out and engage! 

Here are 6 strategies that can help you build an effective Instagram presence for your business.

Keep going and have fun

I have been a bit stuck recently. 

I struggle finding my way through this seemingly infinite number of little and big tasks on my plate. When I worked in an office, they were not that noticeable. They were taking care of by a team. This time they are all mine: emails, blogging, templates, calendars, branding, websites, marketing, SEO, accounts, taxes, quotes, sales pitches, outreach, etc.

It is sometimes hard not to give up.